The New Betting Sites Reviewed 

 New sites for betting on sports? Here we reviewed the top 7 for our UK readers.

Choosing a new betting site can be tricky, as there are so many sites to choose from. But we’ve dialled in on five of the newest betting sites to have launched in the UK and show you what’s new and what stands out on each platform.  

Best New Betting Sites in the UK Right Now 

New betting site	Year established in the UK	Owner	UKGC licence number	Best for
Betsuna	2026	ProgressPlay Limited	39335	Big welcome bonus – £50 free bet
easyBet	2024	Triplebet Limited	39504	Best for prediction markets
Ken Howells	2025	Targetlocal Limited	422	Best odds guaranteed for horse racing
BetTOM	2025	Bet Tom Limited	64959	Acca boosts & other promotions
Dabble	2025	Dabble Group	65677	Community-based sports betting

Best for a generous welcome bonus: Betsuna  

📅 Launch date: May 2026 

✅ Deposit and bet £10 to get a £50 free bet  

✅ Earn cashback when betting on football, cricket, F1, and rugby  

✅ Fully stocked online casino accompanies the sportsbook platform  

❌ 1% fee charged on withdrawals  

Our editor’s view: Betsuna is the place to bet this year if you’re looking for a generous welcome bonus. All new customers are eligible for a £50 free bet after depositing and betting just £10. The T&Cs are fair, too: minimum odds of 1.5, 1x wagering, and your bet is valid for seven days. We also love that you can unlock cashback while betting on major sports like football, rugby, and cricket, which softens the blow of the 1% withdrawal fee. Note, though, that you can’t deposit with Skrill or Neteller to claim cashback, and you must enter the relevant promo code while depositing to be eligible for the respective cashback offer.  

Best for prediction markets: easyBet  

📅 Launch date: October 2024 

✅ Excellent range of prediction markets for yes/no betting  

✅ Great value betting exchange, giving you lots of different ways to wager  

✅ Rebates offered when you place bet builder wagers 

❌ Not a conventional sportsbook & no live streaming available  

Our editor’s view: easyBet does things differently, and we’re all for it. Alongside its betting exchange, it offers prediction market betting, much like Kalshi in the USA. For beginners, this makes betting super straightforward and is a great entry point into the market. You can place yes/no bets on football outcomes or dozens of options from other sports like American football, cricket, and golf. You can also make political predictions, such as who will be the next Prime Minister or US President.  

Best for best odds guaranteed: Ken Howells  

📅 Launch date: June 2025 

✅ Brilliant horse racing offers, including best odds guaranteed on race day  

✅ Decent welcome bonus, giving you a £25 free bet plus 50% back on your losses 

✅ Reasonable withdrawal limits – £10 to £25,000 daily  

❌ Limited payment options – Visa, Mastercard, and bank transfer only  

Our editor’s view: With so many new betting sites to choose from, Ken Howells stands out for its best odds guarantee on all UK and Irish horse racing (uplift capped at £100 per bet). Equally, for horse racing fans, Ken Howells pays for first past the post and the official result, making it a solid choice if you frequently bet on the horses. We’d like to see more payment methods offered than just debit card and bank transfer, but speed isn’t an issue, with instant deposits and same-day payouts for most punters. Also, the payout limits are decent for a new sportsbook: withdraw between £10 and £25,000 every day.  

Best for Acca Boosts & other promotions: BetTOM  

📅 Launch date: May 2025 

✅ Daily 25% acca boost on all sports (minimum four legs)  

✅ Early payout promotion if your team goes two up  

✅ Best odds guaranteed promotions on horse and greyhound racing in the UK and Ireland  

❌ Like at Ken Howells, you can only deposit with a debit card or bank transfer 

Our editor’s view: The main thing that stood out to us when reviewing BetTOM was the quality and variety of the betting site’s ongoing offers. The daily Acca Boost is a great starting point, letting you boost your accumulator winnings by up to 25% once every day (four legs or more, minimum odds of 2/1). BetTOM also offers a two-up early payout promo to mirror some of the more established sportsbooks, while there’s a sub on, bet on promo, which lets you take advantage of substitutions in football matches. Like at Ken Howells, you can expect the best odds, guaranteed, when betting daily on horse racing meets in the UK and Ireland.  

Best for community-based sports betting: Dabble  

📅 Launch date: June 2025 

✅ Discover and copy bets from tipsters and other punters in the social feed 

✅ Copy your favourite bets with one tap and place them instantly  

✅ Use the ‘Rebound’ feature to turn your losses into a win  

❌ The social and community feel of the app won’t appeal to all punters  

Our editor’s view: It’s probably fair to describe Dabble as a social app first and a betting site second. It arrived in the UK from Australia in 2025 and lets you search for and copy bets from tipsters and other punters. The social media-style layout of the app lets you easily discover bets that you like, before copying them with one tap. You can then enter Dabble chatrooms to talk and banter with other punters, while discovering even more betting tips and options. It might not be one for betting purists, but it’s a genuinely novel and niche concept in the UK market and well worth trying if you’re looking for something different this year.  

What’s New at Betting Sites this Year? 

Why choose a new sportsbook over a longer-established site with an enviable reputation? Well, here are some trends that we’ve identified at newly launched sportsbooks in the UK market:  

• Genuinely better offers: We’ve seen free bets of up to £50 (Betsuna) and excellent ongoing rewards, including 25% daily Acca Boosts (BetTOM) and best odds guaranteed for horse racing (Ken Howells). Because new betting sites need to go the extra mile to draw punters in, we’re seeing the introduction of much better new and existing player promotions.  

• Simpler betting options: The prediction market craze is sweeping across the USA, and thanks to easyBet, you can now place simple yes/no bets in the UK, too. True to its name, easyBet is an ideal starting point if you want to bet on footy or any other sport without worrying too much about constructing a bet from scratch. easyBet does the heavy lifting for you and breaks down some of the barriers to entry.  

• Social betting is here to stay: The success of Dabble since its arrival in the UK shows us that social betting is here to stay. At new sites, you have the option of connecting with other punters while sharing tips, bets, and other ideas.  

Sign Up For a New Betting Site 

Whether you’re looking for a juicy welcome package, social interaction, or awesome Acca Boost promotions, we’ve got you covered. Choose one of the new online casinos above and register today to place your sports bets this year.  

£50

Free bet offered by Betsuna after depositing and betting £10

£100

Cap on the best-odds-guaranteed uplift per bet at Ken Howells

25%

Daily Acca Boost on four-leg-plus bets at BetTOM